Ben Ainslie Racing (BAR) was launched in 2014.The team was conceived by four times Olympic gold medalist and 34th America's Cup winner, Sir Ben Ainslie, with the long-term aim of challenging for Britain and bringing the America's Cup back home to where it all began in 1851.

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Land Rover BAR is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.

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We were part of a roadshow that visited sailing venues around England, Scotland and Wales to promote the team and create awareness of the America's Cup. Catering for upwards of 500 guests at each venue.